Dave will join us Monday May 14!
Innovation Fueled by Respect
For Dave Josephson, marketing and sales coaching has been a part of life since the very beginning.
When he was in grade school, Dave told his Uncle Jim, a food engineer
for Oscar Mayer®, what he thought kids would like for lunch: a sampling
of meats, cheeses, and breads, and of course, a sweet treat for
dessert. Dave even suggested the name of “Lunch Sampler.” A few short
years later, Lunchables® hit the market, and today it is one of Oscar
Mayers’ top selling packaged food items for children ages 6 to 10. So
began Dave’s lifelong love affair with sales and marketing.
While in college, Dave assisted his father-in-law in the opening of
several video stores, where in addition to stocking shelves, he also
developed “Take-One,” a monthly video newsletter for video club members.
Seeing that his family needed marketing dollars, he simply asked their
video sales representative for some. By asking a simple question, Dave
uncovered hundreds of dollars worth of co-op funds for his family’s new
video store chain.
After college, Dave worked for a national home-business magazine
publisher, where he coached home-business owners how to wisely spend
their advertising dollars. His creativity and enthusiasm soon had him in
charge of the magazine’s major accounts. Since his clients loved his
marketing coaching, Dave hosted a weekly teleseminar called “Market
Smarts,” where he coached hundreds of business owners around the world
at a time.
Dave then pursued a marketing career where he would be able to work
with one of the leading franchise systems in the country, Auntie Anne’s
Hand-Rolled Soft Pretzels™. Here Dave realized that impulse buying and
regional taste preferences had an impact on each location. Therefore, he
coached his franchisees to uncover what their customers wanted and then
how to market to them. Not only did this empower his franchisees, but
it also drove up their sales by as much as 50% within as little as 6
months. Dave showed them how to leverage their marketing dollars by
working directly with mall property managers. As a result of developing
innovative partnerships, he helped save his franchisees thousands of
dollars on advertising, as well as gave them the ability sell more with
little to no effort.
Always admiring small business owners for their courage, Dave later
partnered with his wife Dawn in her business, Cameo Publications, a
boutique publishing house where they worked with some of the top
business trainers and professional speakers around the world. In
addition to publishing self-help and business books, Dave coached
business consultants of the Fortune 500 companies. His reputation made
him well known throughout various professional consulting circles as the
Marketing Innovator.
Despite the success of Cameo Publications, Dave felt it was time to
tackle a new adventure, so he took a position in Jacksonville, Florida
at The Beaver Street Enterprise Center as their Program Coordinator. In
this role, Dave used his creativity to motivate small business owners by
helping them break their self-limiting barriers and empower them by
learning how to leverage their business through effective branding and
sales leadership. As part of this effort, Dave introduced SELL-Ebration,
where he brought together Jacksonville’s top sales and marketing
trainers to give advice to a packed event hall.
After witnessing how many business owners fall victim to working IN
their businesses rather than ON their businesses, Dave became a
certified coach in the Strategic Mindset® Process with The Growth
Coach®. Dave empowers business owners to Drive Success AND Balance
Life™. Today, Dave’s mission is to help small business owners realize
that they are truly worthy of being successful and that they are their
best asset in their business.
Credentials
In total, Dave has over 20 years of marketing and sales coaching
experience, and has personally coached more than 1,500 small business
owners ranging from the start-ups to the mega-successful in many
different industries. Dave holds a Bachelors of Science Degree in
Business Communications with a Minor in English from Rollins College and
an Associate of Arts Degrees in Business Administration and in
Paralegal Science.
To learn more about what Dave spends his time doing take a moment to visit his Growth Coach website.
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